Product evaluation study for BFSI
Our client is a leading player in name in providing new age internet based Transaction Platform to facilitate ease of transacting online and to support the Mutual Fund distribution community in conducting the Mutual Fund business in a more productive yet qualitative way.
One of the clients wanted to understand the reasons why Independent Financial Advisors (IFAs) are not registering for Fin Net services, also the satisfaction level among the existing members.
To test the perception and acceptance of this online transaction platform among the IFA (Individual Fund Advisors)
Current processes used by the IFA (Individual Fund Advisors) for document processing
Current method of document processing
Awareness level about this online platform
Issues faced if tried to register in the past
Reasons for not registering
Satisfaction level on various parameters
Factors influenced in registering with this online platform
Market search conducted face to face structured interviews in Mumbai with the individual Financial Advisors (Online transaction platform Users and Non users).
Non- users segment:
We helped our client to identify key needs of the prospective customers before they tried out this online platform and suggested our client to fulfil this need to convert the prospects desire into action in the AIDA “Awareness – Interest- Desire – Action” sequence.
We helped our client to understand the actual user experience towards this online transaction platform, i.e Like/ Dislike aspects, Issues faced if any, suggestions for improvements.
We also helped the client understand the triggers for registering/deregistering with this online platform.