Case Studies

Effectiveness of Consumer Promotions

The client is one of the India's leading brands for security solutions and providing a range of security products like home safes, video door phone, fire detection, monitoring & surveillance, access control system, scanning & screening system, burglary and fire resistant safes, etc. 

The challenges…

As a part of their marketing plan, they initiated a consumer promotion campaign during the festival session at dealer and retailer outlets, to boost sales. They wanted to understand the awareness and effectiveness of consumer promotions initiated by company.

Our Approach...

Market Search India conducted a Mystery audit at dealer/retailers outlet across India, covering various locations, timings and product categories. The mystery shoppers went in as a disguised customer with an intent to evaluate implementation of consumer promotion schemes.

Outcome...

The results helped the client to identify the gaps in implementation of the schemes and improve it to make a positive impact on sales.

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