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Shopping habits study

Shopping is an important and inevitable part of many people’s life. With rapid technology and lifestyle the shopping medium is changing.

By understanding consumers' buying habits and how they make decisions, one can have priceless business intelligence at your disposal.

Purchase decisions are never made blindly. Even the most impulsive shoppers can be slotted into specific and predictable consumer buying decision categories. 

Many aspects shape the buying habits of modern consumers, from the initial idea to the completed purchase. Overall, the buying process is extremely fast-paced today. Most respondents make their buying decisions within a few days. Buyers undertake a complex examination during that time. Many simply buy spontaneously. Yet even in this very short time, many customers prepare with great thoroughness. They gather information online and offline, visit stores and online shops and compare prices.

Knowing consumers' shopping habits: what products and brands they buy, where, when and how often they shop and  how much they spend, enables retailers make quantified decision to offer proper product mix, design target advertising and campaigns, and provide customer-centric amenities to meet proactively consumers' needs and desire. Customers award their “lifestyle” stores with (more) purchase, satisfaction, loyalty and word of mouth promotion.

Shopping Habits helps one understand consumers’ lifestyles and anticipate their needs and desires. With Shopping Habits in the hand, one can identify the best customers, offer the right products, design more effective marketing campaigns, make store or service more convenient and experience an improvement in brand sales.

Using our smart business research and customer surveys, we'll unearth a number of consumer purchasing habits and help you take consumer shopping to an entirely new level.

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