Case Studies

Market Size Estimation for Electrical

Our client is the leading player worldwide in low voltage electrical system management products. It has a wide range of products. 

Challenges …

The client wants to understand the market dynamics of their products in Indian market and estimate the market size and find out the structure and practices in installing emergency lighting in India. Identifying the major consuming segments and understands their purchase trend and brand selection criteria. Find out the competition scenario and suggest the entry strategy for a client as a new player.

Our approach…

The study will be carried out through primary and secondary data research.
Primary data will be collected through in depth personal interviews with the target respondents (ie. dealers, Distributors, manufacturers, Builders, Consultants, end users, architects, etc.) in various cities. Secondary data research will be conducted through desk research in various chambers of commerce and through the internet.


From the study insights, we were able to estimate future demand & supply along with the level of competition exist in the market, which helped the client to decide whether the opportunity present was attractive enough to invest or not. Our study provided the price sensitivity of the market, which allowed the client to accurately estimate the finances and take a considered decision.

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