Lost Sales Research (Real Estate)

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Win back your lost customers through research The client is one of the leading real estate developers in India and having headquarter at Pune. They have already achieved a sales and build rate of 2000 houses a month and became India’s undisputed affordable housing leader.   Initially, for every project, they enjoyed the praises from their target audience and achieved the property bookings in record breaking time. While walking on this victorious path, challenges surfaced when they observed surge in the customer request for cancellation of their booking. They needed a detailed and unbiased research module to examine the current situation and recommend actions to streamline their business strategy. Market Search India partnered with the client and helped them to establish a robust research plan. The plan that would help the client to understand the customer decision making process starting from need identification stage to post purchase behavior stage and highlight the need gaps in each stage. Outcome This customized study enabled the client to understand the customer decision making process and helped them to identify the triggers that led to the loss of customers. Our detailed analysis and action plan helped them to streamline their existing business strategy.