+ 91 - 22-43489970
Toggle navigation
Home
|
About us
Company Profile
Media Centre
Our Presence
Our Client
Client Testimonials
|
Solutions
Industry
Research Types
Other Services
|
Resources
Case Studies
Newsletters
Blog
|
How can we help you?
|
Career
Work with Us
Online Panel
|
Contact
Case Studies
Dealer Satisfaction Study (Chemical)
*|MC:SUBJECT|*
*|MC_PREVIEW_TEXT|*
A pragmatic approach to understand the satisfaction levels among the dealers
Our client is India's well known multinational conglomerate and a leading player in the private sector industry with more than 72 manufacturing and services subsidiaries located across India, Thailand, Indonesia, Philippines, Malaysia, Australia, China, Egypt and Canada.
As a part of their business strategy they decided to initiate a
Dealer Satisfaction Study.
The goal of the study was to evaluate the current satisfaction levels among their dealers and benchmark them with the other subsidiaries on various parameters and know the current image of the client's brand.
Market Search India partner with the client and helped them to establish a robust research plan that would help the client to evaluate the current image of company along with the satisfaction level, compare the company performance with past studied
and benchmark them with the other subsidiaries.
The study was conducted across zones in India among all type of dealers to cover uniform distribution of dealers.
Outcome
It was found that client has improved their performance across the parameters during the last 5 years
Client is performing better than their competitors with respect to commercial policies, performance of sales team and accuracy and timely resolution of payments were the major factor for high satisfaction level.
Dealers consider the suppliers product quality, timely delivery, competitive price and company reputation before associating with them.
Recommendations
Client should avoid direct dealings with the customers in the dealers area
Should focus on marketing activities and delivered the promotional materials in time
Should increase the frequency of technical personnel visit
Should improve the complaint handling mechanism
Download Brochure
Case Studies
Newsletters
Download Brochure
Follow Us
Follow @marketsearchin
Content