Case Studies

Employer Branding study - Pharma

*|MC:SUBJECT|*

Organization success attract

successful people!

 
 
 
 
 
 
 
 
Background of the study
The client is a leading Indian pharmaceutical company and a fully integrated, global healthcare provider. With in-depth domain expertise in the field of healthcare, it has strong capabilities across the spectrum of the pharmaceutical value chain. From formulations to active pharmaceutical ingredients and animal healthcare products to wellness products, the client has earned a reputation amongst Indian pharmaceutical companies for providing comprehensive and complete healthcare solutions.
 
As a part of their corporate branding program, they wished to conduct a Organization wide diagnostic study. The objectives behind this initiative is to map the current perceptions of their internal stake holders towards the company and identify the key improvement areas and also to evaluate their value proposition as an “Employer of the Choice".
Market Search India partnered with the client and helped them to establish a robust research plan to successfully execute this study.
Outcome
  • The organization's brand value index is 70 and around 80% of employees act as Ambassadors for the company.
  • Drivers: Competence, Community, Corporate Image and Intimacy.
  • Barriers: Equity, Support, Caring and Hospitality.
 
This study enabled the client to sharpen their action plans and streamline the existing employer branding strategy.
 

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