In the coming decade, the main focus of Indian Automobile Industry would be on enhancing efficiency and productivity and on innovation. Future strategies of the auto companies will have to focus on increased environmental safety concerns, rising fuel prices and cost-effectiveness in the rising market competition. Innovation has to focus on increasing efficiency and reducing emissions.

Customer experience will be a key factor to retain the existing ones and reach out to the new ones. After-sales service is an important aspect which will help in winning the loyalty of the consumer. Overall in- vehicle experience needs to be upgraded for the consumer by deploying telematics, embedded software and infotainment in a seamless and user-friendly manner.

Right from introduction stage to maturity stage of the product life cycle, like Product Tests, Product Satisfaction Study, Distribution Mapping, Advertising Study, Positioning Study, we at Market Search have been helping various automobile companies to fine tune their products and marketing campaigns. Our clients include prestigious automobile brands like Bajaj Auto Limited, Mahindra & Mahindra, etc.