Market Size Estimation

Market size and segmentation help you know the precise size of the market you are interested in, enabling you to accurately evaluate the current market situation and future development, and establish market strategies with our data support.

  • Market Size: How big is the potential market?
  • Market Segmentation: 
  • Is the market homogenous or is it made up of different segments with different characteristics?
  • How big is each of these segments?
  • Where are your potential consumers in terms of geography, demography and psychographic?
  • Which segment(s) will you focus in your marketing strategy?

This knowledge is particularly important in highly competitive markets. Our clients can compete better and gain advantages in the market by performing properly in a competitive environment. 

What is a Feasibility Study?

As the name implies, a feasibility study is an analysis of the viability of an idea. The feasibility study focuses on helping to answer the essential question “should we proceed with the proposed project idea?” All activities of the study are directed towards helping to answer this question. Feasibility studies can be used in many ways but primarily focus on proposed business ventures. Feasibility studies help in the following ways: -

  •  Gives focus to the project and outline alternatives.
  •  Narrows down business alternatives.
  •  Identifies new opportunities through investigative process.
  • Enhances the probability of success by addressing and mitigating factors early on that could affect the project. 
  • Provides quality information for decision making.
  •  Identifies reasons not to proceed.
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