Introduction: In the world of market research, there are two big things we look at: customer research and consumer research. Even though people often mix them up, they’re actually different but related. Customer research looks closely at how people feel about a...
Have you ever found yourself scrolling through your favorite social media platform, only to be interrupted by an irresistibly eye-catching ad? In that split second, you’re faced with a decision: to scroll past or to succumb to the allure of the advertisement....
Building brand awareness is crucial, but the goal is to create lasting brand loyalty. As a market research consultancy, we understand the significance of this transition and the pivotal role that brand perception research plays in guiding businesses through this...
As we embark on the journey of a new year, the landscape of the workplace continues to evolve, presenting exciting possibilities and trends that promise to redefine how organizations engage and empower their workforce. In 2024, the spotlight is on dynamic shifts that...
In the busy corporate world, when everyone’s trying to be on top of their game, dealing with absenteeism is a big hurdle. But what if there’s a secret weapon to not just understand why people miss work but also fix it? That’s where employee...
