In the realm of branding, two concepts often come up: ‘Brand Identity’ and ‘Brand Perception’. Though common, these terms are frequently misunderstood. While in our personal lives we may claim not to worry about what others think of us, the opposite is true for...
Ever wondered what really drives our choices in the marketplace? In this blog series, we peel back the layers of the shopper’s psyche to reveal the hidden motivations and influences behind every purchase. From the subconscious cues to the conscious...
Building brand awareness is crucial, but the goal is to create lasting brand loyalty. As a market research consultancy, we understand the significance of this transition and the pivotal role that brand perception research plays in guiding businesses through this...
As we embark on the journey of a new year, the landscape of the workplace continues to evolve, presenting exciting possibilities and trends that promise to redefine how organizations engage and empower their workforce. In 2024, the spotlight is on dynamic shifts that...
Two terms that often dominate discussions in HR circles are “employee engagement” and “job satisfaction.” While these phrases might sound interchangeable, they represent distinct concepts that play unique roles in shaping a thriving workplace....
In today’s dynamic business landscape, AI-driven Product development surveys have emerged as a game-changer. By combining the power of artificial intelligence with customer insights, businesses can uncover valuable data and make informed decisions that lead to...
