The drivers for the growth of Indian Pharma industry are good franchise among doctors, established track record of product quality, domestic sales force, extensive distribution network & GATT implication. To survive in the Post IPR era the Pharma companies have to be more focused to strengthen their technical capabilities in R & D and at the same time be aggressive in growth strategies. The rate of new product introduction & making strong brands in wider therapeutic areas will be the success parameters. In long run, majority of companies are expected to move towards off patent high-end segment, herbal & OTC market.
In Indian Pharma market, Market Search had the opportunity of servicing some of the leading companies like Novartis, Sandoz, Johnson & Johnson, Pfizer, Wyeth, etc.
We specialise in the product categories of Prescription, OTC, Ayurvedic & Diagnostic/ Medical devices.
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