Research Solutions

Location Assessment
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Location is the key to successful operations and overall growth of business.

Choosing the right location is a critical decision that can greatly impact its success. A location assessment study provides a comprehensive evaluation of potential locations, guiding you towards the optimal destination for your operations.

A business needs to decide on the best location taking into account factors such as:

These questions can only be answered through a detailed Location Assessment study to understand the current demand and supply for the proposed product / service / product mix.
Location Assessment studies help you to define the catchment areas, mapping the catchment areas, customer profiling and the data gathered from different sources is compiled together to understand the total demand vs. supply and to identify opportunities currently. A business needs to decide on the best location taking into account factors such as:

● Customers – is the location convenient for customers?

● Staff – are there sufficient numbers of local staff with the right skills willing to work at the right wage?

● Support services – are there services offering specialist advice, training and support?

●Cost – how much will the premises cost? Those situated in prime locations (such as city centres) are far more expensive to rent than edge-of-town premises.

●Transport network- An efficient transport network enables staff to get to work easily. It also allows supplies to be brought in from far afield and permits finished products to be moved to market cheaply and quickly.

Benefits of conducting a location assessment study: A location assessment study offers numerous benefits to businesses considering a new location or evaluating existing ones. Here are some key advantages of conducting a location assessment study:

● A location assessment study provides businesses with comprehensive data and insights to make informed decisions.

● By assessing factors such as labour costs, real estate prices, taxes, and other expenses, a location assessment study helps businesses optimize their costs.

● It evaluates potential risks associated with different locations, such as natural disasters, political instability, or legal challenges.

● This study helps businesses choose a location that aligns with their long-term growth and sustainability goals.

By conducting a thorough location assessment, businesses can position themselves for success in their chosen markets.