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Sustainability in Packaging: How Consumer Preferences Are Shaping the FMCG Industry

Sustainability in Packaging: How Consumer Preferences Are Shaping the FMCG Industry

by Mangesh | Dec 13, 2024 | Connecting with customers, Customer research, Market research

In recent years, sustainability has become a central focus for both consumers and businesses. The rise of environmentally conscious consumers is driving significant changes across industries, especially in the Fast-Moving Consumer Goods (FMCG) sector. One of the key...
Qualitative Research VS Quantitative Research

Qualitative Research VS Quantitative Research

by Mangesh | Apr 3, 2024 | Connecting with customers, Customer research, Market research

Welcome to our exploration of the dynamic world of research methodologies! As a leading market research company, we understand the importance of staying at the forefront of innovative approaches to uncovering valuable insights. Today, we delve into the significance...
Solving the Ad Impact Puzzle: What Drives Your Purchases

Solving the Ad Impact Puzzle: What Drives Your Purchases

by Mangesh | Feb 9, 2024 | Connecting with customers, Market research

Have you ever found yourself scrolling through your favorite social media platform, only to be interrupted by an irresistibly eye-catching ad? In that split second, you’re faced with a decision: to scroll past or to succumb to the allure of the advertisement....
An Employers Guide To Reduce Absenteeism In The Workplace

An Employers Guide To Reduce Absenteeism In The Workplace

by Mangesh | Jan 3, 2024 | Market research, workplace surveys

In the busy corporate world, when everyone’s trying to be on top of their game, dealing with absenteeism is a big hurdle. But what if there’s a secret weapon to not just understand why people miss work but also fix it? That’s where employee...
The Future of Shopping: Exploring technology with Consumer Behavior

The Future of Shopping: Exploring technology with Consumer Behavior

by Mangesh | Jun 27, 2023 | Artificial Intelligence

Technology has significantly changed the way we shop in recent years. The emergence of augmented reality(AR) and virtual reality(VR) has brought about a remarkable transformation in the shopping experience. These immersive technologies are reshaping how consumers...
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  • Sustainability in Packaging: How Consumer Preferences Are Shaping the FMCG Industry
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  • In the Mind of a Shopper: Navigating Consumer Preferences for Business Success
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